This branding identity was designed for the final for my beginning graphic design class at UAB in 2023, the prompt being to design a brand identity for a made-up brand. Go Play would be a video game subscription service with women being the target audience. For women who play video games, there really only seems to be one specific aesthetic, and that does not include these bright, Gen Z colors and visual elements. This brand would be refreshing to see since it caters to an under-served consumer market.